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Story of Yeshoda- Expanding wings

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Friday, 01 June 2018 17:19 Posted By Kudumbashree NRO

As part of enterprise triggering activities, Baby, the Micro Enterprise Consultant working in Raipur block, Rajasthan had inspired Yeshoda, a 22 year old girl from Galliyawadi to start her own enterprise. Both of them had already participated in the food fest conducted by Kudumbashree NRO held in Kerala where they saved Rs. 15,100. With some ideas buzzing in their heads, Baby suggested Yeshoda to start something from the money that she got from the food fest. Yeshoda added an additional amount of Rs. 20000 taken as an SHG loan and Rs. 25000 loan from family members, making her initial investment to Rs. 70,000. With the money, she started a small slippers and dress shop in Galliyavadi on November 10th 2016. Baby supported Yeshoda in in purchase of goods, pricing and business plan preparation. The business gave her good returns which encouraged Yeshoda to add additional capital of Rs. 10,000 to the business. As per Baby’s advice, fancy and other house hold items were also added to the business.


The business now caters to a large number of needs of the villagers and even people from nearby villages. For Yeshoda, who got inspired by the Baby to start the business now feels it has given a new purpose to her life. She earns more than Rs. 10,000 per month and has assets valued at more than Rs. 3,00,000. She started a new branch in a nearby village Kemana which is being taken care by her younger sister Pooja.