A festival market was jointly organized in Jhadgaav panchayat (Kota) by Micro Enterprise Consultants (MEC) and block representatives from Rajeevika, the State Rural Livelihood Mission (SRLM) of Rajasthan. The market which was inaugurated by panchayat representatives and block staff members, saw a number of entrepreneurs participating in it. In rural areas where micro enterprises struggle due to lack of basic facilities and absence of marketing platforms, such initiatives provide entrepreneurs with an opportunity to access a large customer base and increase their earnings.